Laneway Beauty began long before there was a product range. As a lash and brow specialist and salon owner, Emily spent years working one-on-one with women every day. Through thousands of appointments and conversations, she noticed the same frustrations appearing time and time again: products that overpromised, complicated routines and beauty solutions that didn't fit into real life.

Today, Laneway Beauty is proudly Australian-owned and made, creating custom-formulated products designed to fit seamlessly into everyday routines.

From the Lash & Brow Serum stocked in salons across Australia to the BB Crème featured in Vogue, Vanity Fair and Glamour UK, every product is developed with purpose and created to deliver real results.

With more than 40,000 BB Crèmes sold, Laneway Beauty continues to create products that deliver real results and fit seamlessly into everyday life.

2020 Laneway started from the side room in our house.

Five years later, we're now in our third renovated office, continuing to grow our community and evolve our product range along the way.

Today, Laneway Beauty products are shipped across Australia and to customers around the world, including New Zealand, Singapore, United States, the UAE, France and beyond.

Five years in, we're just getting started. Thank you for being part of the journey, we can't wait to show you what's next.