Your complete routine for radiant, glowing skin, dramatically longer lashes and naturally fuller brows.
The Laneway Essentials Trio brings together three of our most-loved products to transform your everyday beauty routine.
Our cult BB Crème gives your skin an instantly radiant, filter-like glow. Bloomed Lash & Brow Serum works daily to give you dramatically longer, thicker and healthier lashes and visibly fuller brows, while the Defined Precision Brow Pencil instantly fills, shapes and defines for naturally fuller-looking brows.
Each product has been custom created by our founder Emily to make achieving healthy-looking skin, beautiful lashes and perfectly defined brows simple.
BB Crème
As seen in Vogue, Vanity Fair and Glamour UK’s 9 Best Beauty and Wellness Products You Need to Know About, our bestselling BB Crème sells out multiple times a year.
Our glow-inducing, 5-in-1 sheer Beauty Balm combines cosmetic and skincare benefits to give you a nourished, radiant and glowing complexion.
Light-reflective pearl lustres gently soften and blur your skin tone, creating a filter-like glow without feeling heavy on the skin.
Wear it on its own, mix shades to create your perfect match, use a deeper shade as a crème bronzer or blend it with your favourite foundation for a flawless, full-coverage base.
Lightweight, long-lasting and suitable for all ages and skin types, this multi-use formula can be worn five different ways to create the exact finish you want.
Bloomed Lash & Brow Serum
Bloomed is our Australian made, peptide-powered lash and brow serum created to deliver real, visible results, without prostaglandins.
Its concentrated blend of peptides, caffeine, Vitamin B5 and Glycerin visibly lengthens, thickens and strengthens your natural lashes and brows from root to tip.
With consistent daily use, Bloomed gives you longer, thicker, healthier lashes and fuller brows by filling in visibly sparse areas.
The result? 97% of users report visible changes within three weeks.
Bloomed contains 5 ml of serum, 67% more product than most lash serums on the market. One tube is designed to comfortably last throughout your recommended 12-week treatment period, with many customers having serum left over for maintenance.
If you don’t see results within 12 weeks, we’ll refund every cent under our 12-Week Money-Back Guarantee.*
Defined Precision Brow Pencil
While Bloomed works to grow, thicken and strengthen your natural brows, Defined gives you naturally fuller-looking, perfectly shaped brows instantly.
The ultra-fine precision tip makes it easy to create realistic, hair-like strokes, fill sparse areas, extend the tail and softly define your brow shape without a harsh or heavily drawn on finish.
Use the built-in spoolie to blend and soften the product for natural, polished brows. Defined is long-lasting, beginner-friendly and easy to control, whether you only need to fill a few small gaps or want to create a more defined shape.
Why you’ll love The Laneway Essentials Trio
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- Gives your skin a radiant, filter-like glow
- Softens and blurs the appearance of your skin tone
- Lightweight, nourishing and suitable for all ages and skin types
- Gives you dramatically longer, thicker and healthier lashes
- Creates a fuller, more even lash line
- Instantly fills gaps and sparse areas in the brows
- Combines longer-term lash and brow results with instant definition
- Custom formulated and made in Australia
- Prostaglandin-free serum formula
- Vegan and cruelty-free
- Bloomed is backed by our 12-Week Money-Back Guarantee*
Choose your shades
Select your preferred BB Crème shade and Defined Precision Brow Pencil shade before adding your trio to cart.
Defined Chocolate – A soft yet rich neutral medium brown that suits blondes, dark blondes, light brunettes, redheads and anyone wanting a softer chocolate-brown finish.
Defined Dark Brown – A rich neutral brown designed for medium to dark brunettes, lived-in blondes with a sandy-brown root or anyone wanting a little more definition without it looking harsh.
Not sure which shades are right for you? Click the chat icon in the bottom right-hand corner of the screen, send us a clear photo in natural lighting and our founder Emily will personally colour-match you.
How to use your trio
Apply BB Crème using your fingertips or best-selling blending brush. Wear it on its own for sheer, radiant coverage, mix shades to create your perfect match or blend it with foundation for additional coverage.
Apply Bloomed once daily to the base of clean, dry lashes and directly to sparse or uneven areas of the brows. Allow the serum to dry before applying other eye or brow products.
Use Defined to fill gaps with light, hair-like strokes, shape the brows and add definition where needed. Blend with the built-in spoolie for a natural finish.
For best results, use Bloomed consistently for 12 weeks. Once you have achieved your desired results, reduce application to every two to three days to maintain them.
If pregnant or breastfeeding, please consult your healthcare professional before using Bloomed.
